Wild Outdoor Adventure Show 2026, a four-day celebration of outdoor exploration, adventure sports, and nature-inspired living.

www.wildoutdooradventureshow.com

Wild Outdoor Adventure Show 2026 – Media Kit

Event Overview
CTICC, Cape Town
December 2026
Target Attendance: 25,000+

The Wild Outdoor Adventure Show is Cape Town’s ultimate celebration of the great outdoors. From hiking, trail running, camping, and 4x4ing to boating, fishing, and water sports – there’s an experience for every adventurer. Visitors can dive into hands-on workshops, explore interactive family zones, discover the latest outdoor gear, and enjoy live entertainment that captures the spirit of exploration.

This year promises four days of non-stop action, outdoor innovation, and lifestyle showcases – all set against the backdrop of the world-class CTICC.

Digital Billboard Network (On-Site Branding & Lead Capture)

We’re deploying 2x Ultra-Wide LED Screens (5m x 1.5m) strategically placed in high-dwell, high-traffic zones across the expo. These screens will broadcast rotating ad content all weekend, guaranteeing visibility while also powering data-driven lead generation campaigns through competitions, giveaways, vouchers, and more.

Ad Formats & Packages

All ad packages include a Call-to-Action (CTA) on our lead-gen platform ExpoCompetitions.co.za, pushed via our digital network, promo team, and QR flyers.

Pricing for the full 4 days:

• Perfect for premium brands, tasting experiences, and boutique lifestyle products.
• Includes full CTA setup: QR codes, A6 flyers, and branded promo team support.

Lead Generation Campaign: “Expo Competitions” - Turn data into paying customers

Included with all screen packages: 
- Custom QR code per brand, shown on screen + printed on A6 flyers
- Promo team in branded T-shirts hand out flyers throughout the event
- Flyers also included in official festival goodie bags at entrance
- Each QR links to a sponsor-branded landing page with lead capture form
- All leads delivered post-event for sales follow-up

• 2x Screen Coverage = Continuous visual impressions in high dwell time spaces

• Lead Gen Built-In = Measurable ROI post-event

• Ideal Audience = High-LSM wine, food & lifestyle buyers

• Hybrid Exposure = Physical + digital + post-show sales funnel