Ultimate Braai Festival 2026

ultimatebraaifestival.co.za

Ultimate Braai Festival 2026 – Media Kit

Event Overview:
Expected Attendance: 7,000+ braai, rugby & lifestyle fans
Live Rugby Screening + Food, Fire & Festivities

Overview

At the Ultimate Braai Festival (UBF), ShowADs is deploying a massive Ultra-Wide LED screen to deliver unparalleled brand visibility, audience engagement, and measurable ROI for sponsors and exhibitors. Our goal is to help brands not only gain exposure but also generate leads and capture valuable audience data through interactive CTAs.

Ultra-Wide Screen Experience for your branding purposes

The Ultra-Wide LED screen will be strategically positioned in the high-dwell bar area of the festival — the most social and busiest space with great music all weekend long.

Our screens run in dual-view mode:

• One side displays event info and live content
• The other side drives brand adverts and lead-generation CTAs

This guarantees maximum eyeballs and repeated exposure for every brand across the weekend.

Fun, Engaging CTAs

Every Lead-Generation Call-to-Action (CTA) is designed as a competition, giveaway, or voucher redemption, turning brand interaction into a fun, rewarding activity.  These are all created by us and put on a dedicated cloud based landing page which are then further promoted by us and accessible through a QR code to give brands lead generation and ROI.

Sponsors provide their own prize, and in return, we:

• Create a dedicated landing page for data capture.
• Promote the landing page with QR codes placed on the screens alongside “Scan2Win” prompts.
• Deploy a promo team in branded shirts (with QR codes and “Scan2Win”) to hand out flyers and encourage sign-ups.
• Collect all leads and deliver them to sponsors post-event for ongoing marketing and sales.

This interactive approach ensures high participation and quality lead generation.

Advertising Packages & Rate Card for the full 2 days

All packages include landing page Lead-Gen CTA integration at no additional cost.  Brand advert will appear a minimal of 10 times per hour on the screen.

Ad Packages: 

Benefits for Sponsors & Exhibitors

• Guaranteed Eyeballs – prime location in the bar area.
• High Engagement – competitions and giveaways make your brand interaction fun and memorable.
• Lead Generation – capture verified attendee data and receive it post-event.
• Dual Exposure – screens combine entertainment, information, and brand messaging.
• Both Days Coverage – your brand is visible across the full duration of the event.

Call to Action

Secure your ad slot or Lead-Gen CTA package today and maximize your brand impact at the Ultimate Braai Festival. Spaces are limited and allocated on a first-come, first-served basis.

• Proven Lead Generation = Measurable ROI

• All-in-One Activation: Physical + Digital + Post-Event Conversion

Wanting to Exhibit?

If you would like to exhibit at this event, kindly contact:  info@cookingoncoals.co.za