Media Kit & Rate Card

RMB Buffalo Regatta - Flat Water Regatta

East London | 5-8 February 2026

About the Event

• Oldest Premier Flat Water Regatta (Largest Rowing Event on the Continent)

• SuperSport Coverage: 26 min feature with 20+ national airings

• Livestream coverage + National Rowing PR

• Confirmed Title Sponsor: Rand Merchant Bank (RMB)

Digital & Social Media Reach

• 10,000+ online viewers (domestic & global)

• 4,300+ followers amplified by athletes, federations & local partners

• Paid promotion & athlete amplification across rowing platforms

• Global Livestreaming: All three events available on live broadcast with professional
  graphics, commentary, and ad slots
  Total TV exposure: Estimated reach of 500,000+ views

Press & Public Relations

• Full PR campaign: pre-event, event-week, post-event

• National & regional media coverage

• Radio interviews & sport show mentions

• Partner mentions in all releases

ShowADs On-Site Activation

A large ultra-wide LED screen will be placed in a high dwell-time spectator area.

• Dual-view format: Event info + brand/lead-gen advertising

• Interactive screen: Always active with useful updates, ensuring strong attention

• Integration: All packages include ExpoCompetitions lead generation (QR + landing page)

• Accidental branding possible on SuperSport

Advertising Packages & Rates for all four days

All packages include ExpoCompetitions lead generation. with QR code placement on screen and a promo team with flyers.
Brands may also choose Lead Generation Only (without screen exposure).

Sponsorship Opportunities

In addition to screen advertising, official sponsorship packages are available:

• Head Sponsor

• Presenting Sponsor

• Streaming Sponsor

• Brand Partner

For full sponsorship details, please refer to the PDF included here:  Coastal Rowing - Partnership Proposal - Final 1MB

Why Partner with the RMB Buffalo Regatta?

• Access to continental & international sports audiences

• On-site engagement with a high-value audience

• Multi-channel exposure: screens, live stream, PR, and social media

• Guaranteed lead generation via ShowADs ExpoCompetitions